TY  - THES 
A3  - González-Cascos Jiménez, Elena
AU  - Guo, Yifan
PY  - 2024
UR  - https://uvadoc.uva.es/handle/10324/72595
AB  - In the context of globalization, transnational advertising and marketing is becoming
increasingly significant in international relations as a result of the increasing
frequency of international commercial operations and the increasing prevalence...
LA  - eng
KW  - Cultural difference
KW  - Advertising
KW  - Language
KW  - International marketing
TI  - Linguistic and Cultural Elements in Advertising Marketing in the Context of Globalization: The Case of China and English Speaking Western Count
M3  - info:eu-repo/semantics/masterThesis
ER  -