TY  - JOUR 
AU  - Núñez Cansado, Marian
AU  - Juarez Varón, David
AU  - Carrascosa Méndez, Gabriel
PY  - 2024
SN  - 2773-0328
UR  - https://uvadoc.uva.es/handle/10324/72999
AB  - This study explores the complex dynamics between Lebanese women entrepreneurs’ Entrepreneurial Orientation (EO) and their propensity to launch new sustainable businesses by examining the mediating function of dynamic capabilities and the moderating...
LA  - eng
PB  - Elservier
KW  - Comunicación
KW  - AdvertisingCommunication entrepreneurshipTechnologyNeuromarketingConsumer psychologyStrategic media planningResidual effectAffective chronometry
TI  - Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship
DO  - https://doi.org/10.1016/j.stae.2023.100069
ER  -