TY  - JOUR 
AU  - Núñez Cansado, María Ángeles
AU  - López López, María Aurora
AU  - Caldevilla Dominguez, David
PY  - 2020
SN  - 1664-1078
UR  - https://uvadoc.uva.es/handle/10324/73012
AB  - The latest research in Spain indicates that the most advanced neuromarketing
consulting companies in the sector are those that have been able to innovate in
the development of their own technologies and methodologies. Despite their reduced
volume...
LA  - eng
PB  - Frontier
KW  - Comunicación
KW  - neuromarketing consulting companies, human resources, methodological and technological resources, economic resources, synchronization, interdisciplinarity
TI  - Situation of Neuromarketing Consulting in Spain
DO  - 10.3389/fpsyg.2020.01854
ER  -