TY  - JOUR 
AU  - Juarez Varon, David
AU  - Mengual Recuerda, Ana
AU  - Capatina, Alexandru
AU  - Núñez Cansado, María Ángeles
PY  - 2023
SN  - 873-7978
UR  - https://uvadoc.uva.es/handle/10324/73048
AB  - This paper analyzes the stimuli used in fashion footwear stores to activate emotions and drive consumer purchasing decisions. The efficiency of the stimuli launched in a fashion shoe store was empirically analyzed. The decorative and environmental...
LA  - eng
PB  - Elsevier
KW  - Comunicación
KW  - FootwearNeuromarketingEye trackingGalvanic skin responseConsumersExperimental marketing
TI  - Footwear consumer behavior: The influence of stimuli on emotions and decision making
DO  - 10.1016/j.jbusres.2023.114016
ER  -