TY  - JOUR 
AU  - Jimenez Sánchez, Álvaro
AU  - Frutos Torres, María Belinda de
AU  - Margalina, Vasilica María
PY  - 2023
SN  - 1138-5820
UR  - https://uvadoc.uva.es/handle/10324/73100
AB  - Introduction: Green marketing is an inherent part of many companies, whose main objective is to make consumers aware of their commitment to the environment and also to improve the image and attitude towards their brands and products. At the same time,...
LA  - spa
PB  - REVISTA LATINA DE COMUNICACIÓN SOCIAL
KW  - Comunicación Audiovisual y Publicidad
KW  - green marketing
KW  - advertising
KW  - envorionment
KW  - greenwashing
KW  - statistical modelling
KW  - ecology
TI  - Los efectos limitados del greenwashing en la actitud hacia las marcas comerciales
DO  - 10.4185/rlcs-2023-2024
ER  -