TY  - JOUR 
AU  - Sebastián Morillas, Ana Belén
AU  - Martín Soladana, Irene
AU  - Clemente Mediavilla, Jorge
PY  - 2023
UR  - https://uvadoc.uva.es/handle/10324/74040
AB  - This article analyzes how brand purpose can influence the way brands develop their communication strategies to reach young people and the importance given to it to change the world. A self-administered online questionnaire was sent to a sample of 500...
LA  - eng
KW  - brand purpose
KW  - communication strategies
KW  - youth
KW  - social networks
KW  - youth trends
KW  - brand communication
TI  - How young people perceive brands with purpose through social networks in Spain
DO  - 10.7764/cdi.56.59929
ER  -