TY  - JOUR 
AU  - Sebastián Morillas, Ana Belén
AU  - Monfort, Abel
AU  - López Vázquez, Belén
PY  - 2023
SN  - 1049-6491
UR  - https://uvadoc.uva.es/handle/10324/74042
AB  - In the current environment, consumers increasingly make demands of brands, forcing them to adapt to consumers’ needs. As a consequence, it is important to study the variables that influence customer satisfaction when buying their favorite brands. This...
LA  - eng
KW  - customer satisfaction
KW  - perceived value
KW  - customer service
KW  - brand satisfaction
KW  - PLS-SEM
TI  - Effects of perceived value and customer service on brand satisfaction
DO  - 10.1080/10496491.2023.2253231
ER  -