TY  - JOUR 
AU  - Rodríguez Pinto, Javier
AU  - Rodríguez Escudero, Ana Isabel
AU  - Gutiérrez Cillán, Jesús
PY  - 2012
SN  - 0923-4748
UR  - https://uvadoc.uva.es/handle/10324/75426
AB  - Building from the resource-based view of the firm and the first-mover advantage literature, this paper suggests that the entry order in a new product-market affects how the firm’s resources and capabilities influence the product’s performance. This...
LA  - spa
PB  - Elsevier
KW  - Market entry order
KW  - Firm resources
KW  - New product performance
KW  - Mediation
TI  - How market entry order mediates the influence of firm resources on new product performance
DO  - 10.1016/j.jengtecman.2012.03.001
ER  -