TY  - JOUR 
AU  - Antón Martín, María del Carmen
AU  - Camarero Izquierdo, María Carmen
AU  - Rodríguez Pinto, Javier
PY  - 2013
UR  - https://uvadoc.uva.es/handle/10324/75702
AB  - One challenge when launching new technologies is to overcome consumer resistance to change so as to accelerate market acceptance. This is the case of e-book readers. The present study investigates individuals’ perceptions of the utilitarian and...
LA  - eng
PB  - Wiley
KW  - New product adoption
KW  - e-book readers
KW  - Consumer profile
KW  - Involvement
TI  - Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers
DO  - 10.1002/mar.20612
ER  -