TY  - JOUR 
AU  - González del Pozo, Raquel
AU  - Segura, Marina
AU  - García-Pozo, Eva
PY  - 2025
UR  - https://uvadoc.uva.es/handle/10324/76120
AB  - Generation Z have become hugely important travellers in recent years. They are transforming the way accommodation is chosen through Online Travel Agencies (OTAs), which means it is important to understand their preferences. As a result, this paper...
LA  - eng
PB  - Varna University of Management
KW  - Online travel agencies
KW  - Generation Z
KW  - decision-making
KW  - compositional data
KW  - Expedia.
TI  - Evaluating Generation Z’s environmental awareness and accommodation preferences through online travel agencies
DO  - https://doi.org/10.54055/ejtr.v40i.3832
ER  -