TY  - JOUR 
AU  - Heredero, Laura Carmen
AU  - Camarero Izquierdo, María Carmen
AU  - Rodríguez Escudero, Ana Isabel
PY  - 2025
SN  - 0969-6989
UR  - https://uvadoc.uva.es/handle/10324/76985
AB  - The rise of online commerce and the trend towards increased consumer exposure to digital content have brought about an emerging phenomenon – particularly among younger consumers–: online shopping addiction. While it has been studied from a...
LA  - eng
PB  - Elsevier
KW  - Online shopping addiction
KW  - Retail therapy
KW  - Marketing stimuli
KW  - Hedonic motivations
TI  - Walking on the tightrope: Unveiling the addictive power of hedonic motivations and marketing stimuli
DO  - 10.1016/j.jretconser.2025.104308
ER  -