TY  - GEN 
AU  - Villaizán Vallelado, Mario
AU  - Salvatori, Matteo
AU  - Latifzadeh, Kayhan
AU  - Penta, Antonio
AU  - Leiva, Luis A.
AU  - Arapakis, Ioannis
PY  - 2025
SN  - 9798400715921
UR  - https://uvadoc.uva.es/handle/10324/78833
AB  - Modern Search Engine Results Pages (SERPs) present complex layouts where multiple elements compete for visibility. Attention modelling is crucial for optimising web design and computational advertising, whereas attention metrics can inform ad...
LA  - eng
PB  - Association for Computing Machinery, Inc
KW  - SERP
KW  - Búsqueda patrocinada
KW  - Publicidad online
KW  - Seguimiento del cursor del ratón
KW  - Anuncios multiespacio
KW  - Visualizaciones directas
KW  - Atención del usuario
KW  - Redes neuronales
TI  - AdSight: Scalable and Accurate Quantification of User Attention in Multi-Slot Sponsored Search
DO  - 10.1145/3726302.3729891
ER  -