TY  - JOUR 
AU  - Camarero Izquierdo, María Carmen
AU  - Garrido Samaniego, María José
AU  - Redondo Carretero, María
AU  - Vicente Hernández, Eva
PY  - 2025
SN  - 1048-6682
UR  - https://uvadoc.uva.es/handle/10324/80511
AB  - Museums are public service organizations entrusted with the mission of providing value to diverse audiences and stakeholders. Nowadays, fulfilling their mission depends on their capacity to operate from a service- dominant logic, recognizing visitors...
LA  - eng
PB  - Wiley
KW  - Museums
KW  - Service-dominant logic
KW  - Value co-creation
TI  - Discovering service‐dominant logic in museums through the mind of managers
DO  - 10.1002/nml.70024
ER  -