TY  - THES 
A3  - Sanz Angulo, Pedro
AU  - Pescador Calleja, Alvar
PY  - 2016
UR  - http://uvadoc.uva.es/handle/10324/19444
AB  - As Author’s thesis found on the website of the company1, MILZU is a cereals brand inspired by making some kinds of cereals. This company makes his products using some natural ingredients and with the objective that their products are as healthy as...
LA  - eng
KW  - Marketing-Planificación
TI  - Marketing Plan to introduce MILZU! in Spain
M3  - info:eu-repo/semantics/bachelorThesis
ER  -