TY  - JOUR 
AU  - Rodriguez Torrico, Paula
AU  - San José Cabezudo, Rebeca
AU  - San Martín Gutíerrez, Sonia
PY  - 2017
UR  - http://uvadoc.uva.es/handle/10324/22902
AB  - In the past, consumers used to go to brick-and-mortar stores to
gather information and often concluded their shopping there, with the
physical store probably being one of their few sources of product
information. Nowadays, with the arrival of...
LA  - eng
PB  - Elsevier Editorial System
KW  - Omnichannel
KW  - Impulsiveness
KW  - Need for touch
KW  - Mobile devices
TI  - Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
ER  -