TY  - JOUR 
AU  - Antón Martín, María del Carmen
AU  - Camarero Izquierdo, María Carmen
AU  - Rodríguez, Antón
PY  - 2017
SN  - 1468-4527
UR  - http://uvadoc.uva.es/handle/10324/22958
AB  - We analyse the adoption process of e-book readers and examine how the perception about the advantages of this technology and its incompatibility with consumer values determine the pleasure felt and its effective use. We also propose that consumer...
LA  - eng
PB  - Emerald
KW  - Libros electrónicos
TI  - Pleasure in the use of new technologies. the case of e-book readers
DO  - 10.1108/OIR-10-2015-0331
ER  -