TY  - JOUR 
AU  - Martín Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2017
UR  - http://uvadoc.uva.es/handle/10324/27727
AB  - A two-period game is developed in a bilateral monopoly where, besides pricing decisions, the
retailer and manufacturer can set their advertising and cooperative advertising support rates
for each period. It is demonstrated that, in addition to the...
LA  - eng
TI  - An Integrative Framework of Cooperative Advertising: Should Manufacturers Continuously Support Retailer Advertising?.
ER  -