TY  - JOUR 
AU  - Martín Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2017
UR  - http://uvadoc.uva.es/handle/10324/27729
AB  - Despite the fact that the use of sporadic advertising schedules is well established in both the advertising literature and market place, the marketing channel literature that focuses on vertical interactions has consistently prescribed continuous...
LA  - eng
TI  - Retailer and Manufacturer Advertising Scheduling in a Marketing Channel
ER  -