TY  - JOUR 
AU  - Karray, Salma
AU  - Martín Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2017
UR  - http://uvadoc.uva.es/handle/10324/27731
AB  - The effectiveness of cooperative advertising programs is studied in a market where
two competing manufacturers deal with an exclusive retailer and two products. Two twostage
game theoretic models are developed to analyze the long-term effects of...
LA  - eng
TI  - Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects
ER  -