TY  - JOUR 
AU  - Karray, Salma
AU  - Martín Herrán, Guiomar
AU  - Zaccour, Georges
PY  - 2017
UR  - http://uvadoc.uva.es/handle/10324/27735
AB  - A large literature studied the profitability (effectiveness) of cooperative advertising programs
(CAPs) in distribution channels, but very few studies modeled pricing decisions in
competitive markets under different channel structures. This paper...
LA  - eng
TI  - Assessing the Profitability of Cooperative Advertising Programs in Competing Channels
ER  -