TY - JOUR AU - Karray, Salma AU - Martín Herrán, Guiomar AU - Zaccour, Georges PY - 2020 SN - 0925-5273 UR - http://uvadoc.uva.es/handle/10324/41243 AB - This paper studies pricing strategies of competing retailers offering substitutable products in multiple product categories. For such retailers, in addition to accounting for within-category pricing effects, cross-category effects can also influence... LA - eng TI - Pricing of demand-related products: Can ignoring cross-category effect be a smart choice? DO - 10.1016/j.ijpe.2019.09.033 ER -