TY  - JOUR 
AU  - González del Pozo, Raquel
AU  - García Lapresta, José Luis
PY  - 2021
SN  - 0718–1876
UR  - http://uvadoc.uva.es/handle/10324/43293
AB  - User reviews are a new source of information in the hospitality and tourism sector. Usually, these reviews contain comments of users and assessments expressed through ordered qualitative scales. The website Booking.com uses a smiley face scale to ask...
LA  - eng
PB  - Universidad de Talca (Chile)
KW  - Encuestas online
KW  - Online surveys
TI  - Managing the Smiley Face Scale Used by Booking.com in an Ordinal Way
DO  - 10.4067/S0718-187620210002001
ER  -