TY  - JOUR 
AU  - Rodríguez Escudero, Ana Isabel
AU  - Camarero Izquierdo, María Carmen
AU  - Redondo Carretero, María
PY  - 2023
SN  - 0885-8624
UR  - https://uvadoc.uva.es/handle/10324/62152
AB  - Purpose.The decision concerning the degree of product and service customization is crucial, yet has scarcely been studied for small businesses in business-to-business (B2B) contexts. Although such a decision allows relationships with potential...
LA  - eng
PB  - Emerald
KW  - Consumidores - Actitudes
KW  - Pequeñas y medianas empresas
KW  - Customization
KW  - Small businesses
KW  - Relationship investment
TI  - Towards profitable customized solutions in small firms: a matter of relationships, modularity and expertise
DO  - 10.1108/JBIM-03-2021-0147
ER  -