TY  - JOUR 
AU  - Camarero Izquierdo, María Carmen
AU  - Garrido Samaniego, María José
AU  - Vicente Hernández, Eva
PY  - 2019
SN  - 1054-8408
UR  - https://uvadoc.uva.es/handle/10324/67817
AB  - This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the...
LA  - eng
PB  - Taylor and Francis online
KW  - Museos - Marketing
KW  - Museos - Gestión
KW  - Visitor experience
KW  - Cultural heritage management
KW  - Cultural tourism
KW  - Tourism marketing
KW  - Technology
KW  - Museums
TI  - Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences
DO  - 10.1080/10548408.2018.1497567
ER  -