TY - JOUR AU - Camarero Izquierdo, María Carmen AU - Garrido Samaniego, María José AU - Vicente Hernández, Eva PY - 2021 SN - 1049-5142 UR - https://uvadoc.uva.es/handle/10324/67824 AB - Faced with the gradual reduction in public sector funding and the changes taking place in the model of cultural management, museums must rise to the challenge of devising and implementing strategies to obtain resources that will enable them to secure... LA - eng PB - Taylor and Francis online KW - Museos - Financiación KW - Funding of culture KW - Fundraising KW - Accountability KW - Museums KW - Donations KW - Sponsorship TI - Social and financial signalling to increase fundraising revenue in Museums DO - 10.1080/10495142.2021.1953669 ER -