TY  - JOUR 
AU  - Camarero Izquierdo, María Carmen
AU  - Garrido Samaniego, María José
AU  - Vicente Hernández, Eva
AU  - Redondo Carretero, María
PY  - 2019
SN  - 1471-9037
UR  - https://uvadoc.uva.es/handle/10324/67829
AB  - On the bases of relationship marketing and social capital, this paper aims to explore whether museums’ external relationships depend on managers and internal relationships as well as on mode of governance. The empirical findings of a hierarchical...
LA  - eng
PB  - Taylor and Francis online
KW  - Museos - Marketing
KW  - Museos - Gestión
KW  - Relationship marketing
KW  - Social capital
KW  - Mode of governance
KW  - Museums
TI  - Relationship marketing in museums: influence of managers and mode of governance
DO  - 10.1080/14719037.2018.1550106
ER  -