TY  - THES 
A3  - Cano Echevarría, Berta
AU  - Mrabet, Imane
PY  - 2024
UR  - https://uvadoc.uva.es/handle/10324/72694
AB  - Mattel’s Barbie is indisputably a Popular Culture phenomenon that has managed to maintain its relevancy throughout the decades. The shapeshifting doll caters to every generation’s gender role fantasy, successfully crafting a meticulous brand for...
LA  - eng
KW  - Barbie Movie
KW  - Purple-Washing
KW  - Femvertising
KW  - Brand Activism
KW  - Pink Tax
KW  - Film Analysis
TI  - Barbie Beyond Pink: Intersections of Brand Activism, Femvertising and Purple-Washing in Contemporary Film Marketing
M3  - info:eu-repo/semantics/masterThesis
ER  -