TY - JOUR AU - Berrocal Gonzalo, Salomé AU - Quevedo Redondo, Raquel AU - García Beaudoux, Virginia PY - 2022 SN - 2444-3239 UR - https://uvadoc.uva.es/handle/10324/74379 AB - In the midst of entertainment society, that started off at the end of the twentieth century, pop politics developed as a new communication formula used by the political leaders to share their image and their messages to the citizens by means of... LA - spa KW - Politics-pop; Politainment; Celebritization; Political Communication; Social Networks; Infotainment. TI - Pop online politics: new strategies and leaderships for new audiencies DO - 10.33732/ixc/12/01Politi ER -