TY  - JOUR 
AU  - González del Pozo, Raquel
AU  - Segura, Marina
AU  - del Pozo García, Eva
PY  - 2025
UR  - https://uvadoc.uva.es/handle/10324/76178
AB  - Generation Z have become hugely important travellers in recent years. They are transforming the way accommodation is chosen through Online Travel Agencies (OTAs), which means it is important to understand their preferences. As a result, this paper...
LA  - spa
KW  - Online travel agencies
KW  - Generation Z
KW  - Decision-making
KW  - Compositional data
KW  - Expedia
TI  - Evaluating Generation Z’s environmental awareness and accommodation preferences through online travel agencies
DO  - https://doi.org/10.54055/ejtr.v40i.3832
ER  -