TY  - JOUR 
AU  - Martín Gago, Ana Belén
AU  - Camarero Izquierdo, María Carmen
AU  - Laguna García, Marta
PY  - 2025
SN  - 2211-9736
UR  - https://uvadoc.uva.es/handle/10324/76750
AB  - This paper aims to further understand willingness to sacrifice and willingness to pay a higher price for booking a hotel with environmental practices. We examine the acceptance of individual sacrifices (without compensation) versus shared sacrifices...
LA  - eng
PB  - Elsevier
KW  - Willingness to sacrifice
KW  - Willingness to pay
KW  - Compensation
KW  - TPB
KW  - Equity theory
KW  - Compensated sacrifices
KW  - Sustainable hotel management
TI  - Pay more and sacrifice more for environmental practices? The role of compensation in hotel booking intentions
DO  - 10.1016/j.tmp.2025.101384
ER  -