TY  - CHAP 
AU  - Martín-Guerra, E.
AU  - Martín Guerra, Elena
PY  - 2025
UR  - https://uvadoc.uva.es/handle/10324/76841
AB  - This book outlines the need for media companies to embrace an audience-centric approach to thrive in today’s fiercely competitive global market.

Chapters in this book cover different media sectors such as audiovisual, news and user-generated...
LA  - eng
PB  - Routledge
TI  - Decoding audience emotion: applied neuroscience in fiction series productions
ER  -