TY  - JOUR 
AU  - Martín-Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2025
SN  - 0160-5682
UR  - https://uvadoc.uva.es/handle/10324/78387
AB  - Channel integration/centralization understood as joint pricing of multiple channels is touted
as the ideal organization to maximize the profitability of multichannel retailers. This study
challenges this claim and analytically examines with two...
LA  - eng
TI  - Is multichannel retail marketing integration a panacea?
DO  - 10.1080/01605682.2024.2430337
ER  -