TY  - CHAP 
AU  - Pizarro Sánchez, Isabel
AU  - Pérez Ruiz, Leonor
PY  - 2024
SN  - 9783111100234
UR  - https://uvadoc.uva.es/handle/10324/81075
AB  - This study explores the relation between rhetorical communicative functions and grammatical categories and more specifically between persuasion and adjectives in online biscuit descriptions. Promotional genres make use of linguistic and non-linguistic...
LA  - eng
PB  - De Gruyter
KW  - Filologia Inglesa
KW  - Product description
KW  - rhetorical structure
KW  - persuasion
KW  - English
KW  - Spanish
KW  - comparable corpus
TI  - Rhetorical structure and promotional language in baked product descriptions: An English-Spanish contrastive analysis
DO  - 10.1515/9783111101729-005
ER  -