TY - JOUR AU - Vega Riera, Elías AU - Camarero Izquierdo, María Carmen AU - Hamari, Juho AU - Xi, Nannan PY - 2026 SN - 1071-5819 UR - https://uvadoc.uva.es/handle/10324/82600 AB - Virtual reality (VR) is reshaping tourism as museums increasingly adopt it to create immersive visitor experi- ences. While presence is key to VR effectiveness, little is known about how interaction modes affect it. This study examines the impact of... LA - eng PB - Elsevier KW - Virtual reality KW - Immersive design KW - Presence KW - Virtual museum KW - User experience TI - What leads to better immersive experiences? The role of guidance and mobility in virtual reality museums DO - 10.1016/j.ijhcs.2026.103739 ER -