TY  - JOUR 
AU  - Antón Martín, María del Carmen
AU  - Camarero Izquierdo, María Carmen
AU  - Oltra González, Itziar
AU  - Vega Riera, Elías
PY  - 2026
SN  - 1567-4223
UR  - https://uvadoc.uva.es/handle/10324/82806
AB  - Users frequently spend longer than anticipated browsing online stores, resulting in online shopping stickiness, i.
e., the intention to prolong navigation time within a browsing session, irrespective of the number of websites
visited. This research...
LA  - eng
PB  - Elsevier
KW  - Stickiness
KW  - Diversive exploration
KW  - Specific exploration
KW  - Online shopping
TI  - The effect of exploratory behaviour on online shopping stickiness: the role of enjoyment and satiation
DO  - 10.1016/j.elerap.2026.101585
ER  -