Por favor, use este identificador para citar o enlazar este ítem:http://uvadoc.uva.es/handle/10324/40409
Título
Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain
Año del Documento
2017
Descripción
Producción Científica
Documento Fuente
Carlos Muñiz , Eva Campos-Domínguez , Alma Rosa Saldierna & José Luis Dader (2017): Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain, Contemporary Social Science, DOI: 10.1080/21582041.2017.1367832
Zusammenfassung
This study explores the use of Facebook by political actors in election campaigns, establishing the extent to which candidates, parties and citizens engaged in online participation through different online tools provided by this social networking site. A comparative content analysis of the Facebook pages of the main candidacies in the election campaigns in Spain (Castilla y León) and Mexico (Nuevo León) in 2015 was carried out. The results reveal a positive relationship between types of engagement, especially in the Mexican campaign, where politicians and users score systematically higher in all variables measuring engagement. However, results also indicate that the citizen engagement was of higher quality/
intensity in the Spanish campaign.
Palabras Clave
Election campaigns; Internet; Facebook; political engagement; Spain; Mexico
ISSN
2158-2041
Revisión por pares
SI
Idioma
spa
Tipo de versión
info:eu-repo/semantics/publishedVersion
Derechos
openAccess
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