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SCIENTIFIC PRODUCTION
Departamentos
Dpto. Economía Aplicada
DEP20 - Artículos de revista
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UVaDOC Home
SCIENTIFIC PRODUCTION
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Dpto. Economía Aplicada
DEP20 - Artículos de revista
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Managing advertising investments in marketing channels
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Karray_et_al_J_Rrtailing_and_Consumer_Research.pdf
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Managing advertising investments in marketing channels
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