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SCIENTIFIC PRODUCTION
Departamentos
Dpto. Economía Aplicada
DEP20 - Artículos de revista
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SCIENTIFIC PRODUCTION
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Dpto. Economía Aplicada
DEP20 - Artículos de revista
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The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
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Karray_MartinHerran_IJPE_2022_repositorio.pdf
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The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing
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