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The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing180

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Karray_MartinHerran_IJPE_2022_repositorio.pdf586

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The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing40

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Karray_MartinHerran_IJPE_2022_repositorio.pdf127

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