Por favor, use este identificador para citar o enlazar este ítem:https://uvadoc.uva.es/handle/10324/59254
Título
How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions
Autor
Año del Documento
2023
Editorial
Elsevier
Descripción
Producción Científica
Documento Fuente
Journal of Business Research, 2023, vol. 163, 113929
Zusammenfassung
Literature has recently increased its attention on brand management in family firms. Blurring boundaries between family and business, divergent interests of family and non-family members, or a peculiar strategic decision-making framework in which the family’s socioemotional wealth (SEW) may be prioritized make brand management particularly complex. We contribute to the literature through a pioneering study of the benefits of brand orientation for family firm performance, and by examining how the different SEW dimensions drive the adoption of a brand-oriented culture in this kind of firm. Empirical findings from a representative sample of 120 Chilean family firms reveal the positive impact on brand orientation of binding social ties, renewal of family bonds, and identification with the family firm, and confirm that brand orientation enhances performance. Brand orientation thus emerges as a key, yet hitherto neglected, mediating factor to reconcile SEW preservation with economic performance, which entails relevant theoretical and managerial implications.
Materias (normalizadas)
Economía
Family Business
Business & Economics
Materias Unesco
5206.10 Características socioeconómicas
5302.03 Proyección Económica
Palabras Clave
Family business branding
Brand orientation
Socioemotional wealth
Marca de empresa familiar
Orientación de marca
Riqueza socioemocional
ISSN
0148-2963
Revisión por pares
SI
Patrocinador
Junta de Castilla y León - FEDER [VA219P20]
Ministerio de Economía, Industria y Competitividad [PID2021-123004NB-I00]
Ministerio de Economía, Industria y Competitividad [PID2021-123004NB-I00]
Propietario de los Derechos
© 2023 The Authors
Idioma
eng
Tipo de versión
info:eu-repo/semantics/publishedVersion
Derechos
openAccess
Aparece en las colecciones
Dateien zu dieser Ressource
![Attribution-NonCommercial-NoDerivatives 4.0 Internacional](/themes/Mirage2//images/creativecommons/cc-by-nc-nd.png)