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    Por favor, use este identificador para citar o enlazar este ítem:https://uvadoc.uva.es/handle/10324/59275

    Título
    Telkomtelstra Communication Strategies for Development in Promoting Sustainable Development Goals
    Autor
    Ramadhani, Rizky Wulan
    Prihantoro, Edy
    Editor
    Ediciones Universidad de ValladolidAutoridad UVA
    Año del Documento
    2023
    Documento Fuente
    Sociología y tecnociencia; Vol. 13 No. 1 (2023): Development, the Politics of Change, Contestation, and Adaptation in Contemporary Southeast Asia pags. 44-58
    Abstract
    Sustainable Development Goals (SDGs) are the blueprint consisting of 17 goals to achieve a better and more sustainable future. Telkomtelstra is a joint venture telecommunication company that manifests its commitment by implementing a development communication strategy to spread SDGs to its employees and consumers. This study employed a descriptive qualitative method by conducting interviews with Michelle Marietta Secoa, Telkomtelstra Corporate Engagement Junior Specialist, and a literature review on various sources. The results indicate that Telkomtelstra applied media-based strategies, instructional design strategies, participatory strategies, and marketing strategies to promote SDG values. These strategies need to be developed using social media to make them more effective. Other companies can adopt these strategies to achieve SDGs by 2030.
    Materias (normalizadas)
    Sociología
    ISSN
    1989-8487
    Version del Editor
    http://revistas.uva.es/index.php/sociotecno/article/view/7467
    Idioma
    eng
    URI
    https://uvadoc.uva.es/handle/10324/59275
    Tipo de versión
    info:eu-repo/semantics/publishedVersion
    Derechos
    openAccess
    Aparece en las colecciones
    • Sociología y tecnociencia - 2023 - Vol.13 Núm. 1 [13]
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