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An integrative framework of cooperative advertising with reference price effects225

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JRCS_Reference Price-Coop Ads_FINAL_Sep_2022.pdf204

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An integrative framework of cooperative advertising with reference price effects109

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JRCS_Reference Price-Coop Ads_FINAL_Sep_2022.pdf103

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December 20247
January 20252
February 20254
March 20258
April 202545
May 202538
June 20255
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    10
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