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Título
Social and financial signalling to increase fundraising revenue in Museums
Año del Documento
2021
Editorial
Taylor and Francis online
Descripción
Producción Científica
Documento Fuente
Journal of Nonprofit & Public Sector Marketing, 2023, vol. 35, n. 2, p. 144-164.
Zusammenfassung
Faced with the gradual reduction in public sector funding and the changes taking place in the model of cultural management, museums must rise to the challenge of devising and implementing strategies to obtain resources that will enable them to secure revenue from a range of sources and thus reduce public sector dependence. Based on a sample of museums from various countries which use private funding, the present work examines different signals that can impact on private fundraising from donors and sponsors: social signals (reputation and social performance) and economic signals (fundable projects and transparency). The study also draws a distinction between large and small museums.
Materias (normalizadas)
Museos - Financiación
Materias Unesco
5101.06 Museología
5311.02 Gestión Financiera
Palabras Clave
Funding of culture
Fundraising
Accountability
Museums
Donations
Sponsorship
ISSN
1049-5142
Revisión por pares
SI
Patrocinador
This work was supported by the Department for Research and Management of the National R&D&I Plan (Ministry of Science and Innovation). [SEJ2007-67095/ECON]
Propietario de los Derechos
© Taylor & Francis
Idioma
eng
Tipo de versión
info:eu-repo/semantics/acceptedVersion
Derechos
embargoedAccess
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