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La relación entre eficacia y creatividad publicitarias: una aproximación crítica de las campañas galardonadas en los premios Efi y en el Festival El Sol (2011-2020)	29

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A10 ReMediterrranea Eficacia Publicitaria.pdf	11

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La relación entre eficacia y creatividad publicitarias: una aproximación crítica de las campañas galardonadas en los premios Efi y en el Festival El Sol (2011-2020)	29

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A10 ReMediterrranea Eficacia Publicitaria.pdf	11

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