Documento Fuente
Hermida González, Luis; Pedro Xavier, João; Pedro Sousa, Jose; López-Chao, Vicente (coords.). Springer Series in Desing and Innovation 42: Graphic Horizons. Volume 1 - Graphics for Analysis and Thoughton, Switzerland, 2024, p. 347-354.
Abstract
In an increasingly digitalized society, it is very complex to adequately
carry out the graphic learning process of students. These premises are especially
noticeable in the teaching of industrial design and product development schools.
This communication will test these issues and their practical application to the
DesignWorkshop subject of the second year of this degree. The studywork consists
of the creation of a stand for a food company, so that it can be installed ephemerally
at a prestigious trade fair. The aim is to combine graphic designwith interior design
to achieve a corporate image.
An aspect in which special attention was paid by the teachers was the connection
that the work in its process and result had to maintain with the professional
reality of future designers. For this reason, the company that was the object of
the stand design was involved so that its marketing managers could attend the
presentations of the work. From here it was decided to hold a contest to reward
the best proposals and the conditions were agreed with the students so that their
works could be exhibited physically, on digital and dissemination networks, with
the condition that their authorship appeared.
