The Model and Its Almost Exclusive Use in the Creative Design Process

Abstract

In an increasingly digitalized society, it is very complex to adequately carry out the graphic learning process of students. These premises are especially noticeable in the teaching of industrial design and product development schools. This communication will test these issues and their practical application to the DesignWorkshop subject of the second year of this degree. The studywork consists of the creation of a stand for a food company, so that it can be installed ephemerally at a prestigious trade fair. The aim is to combine graphic designwith interior design to achieve a corporate image. An aspect in which special attention was paid by the teachers was the connection that the work in its process and result had to maintain with the professional reality of future designers. For this reason, the company that was the object of the stand design was involved so that its marketing managers could attend the presentations of the work. From here it was decided to hold a contest to reward the best proposals and the conditions were agreed with the students so that their works could be exhibited physically, on digital and dissemination networks, with the condition that their authorship appeared.