RT info:eu-repo/semantics/article T1 Experience Value or Satiety? The Effects of the Amount and Variety of Tourists’ Activities on Perceived Experience A1 Antón Martín, María del Carmen A1 Camarero Izquierdo, María Carmen A1 Laguna García, Marta K1 turismo K1 consumidores - satisfación K1 consumidores - conducta K1 experiencia turística K1 intención conductual K1 saciedad K1 5312.90 Economía Sectorial: Turismo AB In recent years, destinations have moved from designing products to focusing on creating experiences that engage and involve the tourist. This study explores the role played by the value of tourist experience and of satiety as mediators between experience intensity and variety as well as future visitor behaviour. Although the intensity and variety of the experience leads tourists to feel their experience has been richer and to appraising it positively, it might also bring unwanted consequences such as a feeling of saturation. The empirical study reveals that the extensiveness of the experience improves the perceived experience value, whereas intensiveness reduces the value and causes satiety in the tourist. Moreover, while the experience value reinforces the intention to return, the intention to recommend and the intensification of the experience, the feeling of satiety, on the other hand, reduces the intention to return and even the intention to recommend the destination. PB SAGE publications SN 0047-2875 YR 2017 FD 2017 LK http://uvadoc.uva.es/handle/10324/39031 UL http://uvadoc.uva.es/handle/10324/39031 LA eng NO Journal of travel Research, September 2017, vol. 57, issue 7, p. 920-935 NO Producción Científica DS UVaDOC RD 15-may-2024