RT info:eu-repo/semantics/article
T1 Latent communities of digital publications: The role of editors, followers, and advertisers
A1 Camarero Izquierdo, María Carmen
A1 Rodríguez Pinto, Javier
A1 San José Cabezudo, Rebeca
K1 Libros electrónicos
K1 Redes sociales
K1 Fidelización
K1 Publicaciones digitales
K1 Identidad
K1 6307.07 Tecnología y Cambio Social
AB This research explores how digital publications may be turned into something more than just a meeting point for people who are seeking information and may become a latent community. The paper proposes that the network of editors, followers, and advertisers of digital publications determine the user sense of community towards the publication. While the pattern of connections among editors and followers reinforces the sense of community, advertisers act as intruders who weaken the feasibility of building a community. Data were collected from followers of digital publications. The dynamics of the sense of community is described as a process in which informational value and identification are essential to nurturing readers’ soft or hard commitment. Findings indicate that the strong ties between editors and followers as well as the diversity positively impacts on informational value and identification, whereas advertising intrusiveness diminishes the informational value.
PB Elsevier
SN 0736-5853
YR 2018
FD 2018
LK http://uvadoc.uva.es/handle/10324/39045
UL http://uvadoc.uva.es/handle/10324/39045
LA eng
NO Telematics and informatics, August 2019, vol. 35, Issue 5, p. 1176-1189
NO Producción Científica
DS UVaDOC
RD 16-may-2024