RT info:eu-repo/semantics/article
T1 Fashion influencers and Instagram. A quasi-perfect binomial
A1 González Fernández, Cristina
A1 Martínez Sanz, Raquel
K1 Redes sociales (Internet)
K1 Marketing en Internet
K1 Publicidad en Internet
K1 Comunicación
K1 Medios de comunicación social
K1 Social networks
K1 6114.13 Marketing
K1 6308 Comunicaciones Sociales
K1 6114.01 Publicidad
AB Influencers, thanks to their ability to connect with the public, have revolutionized brand communication making it less invasive and at the same time attractive and dynamic. This research explores the behavior followed by the main Spanish fashion followers, focusing on the strategies and resources used in their communication through Instagram profiles. The gradual incorporation of men into this sector requires identifying whether the publication of habits in this social network vary or not with respect to the author’s gender. In addition, compliance with Spanish legislation on advertising is monitored, which obliges the authors to explicitly indicate any message that promotes a product or service from a contractual agreement.
PB University of Zurich
SN 1424-4896
YR 2019
FD 2019
LK https://uvadoc.uva.es/handle/10324/51942
UL https://uvadoc.uva.es/handle/10324/51942
LA eng
NO Studies in Communication Sciences, 2019,  Vol. 18, Nº. 2,  pp. 425–437
NO Producción Científica
DS UVaDOC
RD 18-may-2024