RT info:eu-repo/semantics/bachelorThesis
T1 The Effectiveness of Persuasion: Analysis of the Covid-19 Vaccines TV Advertisement in Anglo-Saxon Countries and their Impact in Citizens’ Behaviour
A1 Cano Puertas, Diego
A2 Universidad de Valladolid. Facultad de Filosofía y Letras
K1 Vaccination
K1 Covid-19
K1 Deixis
K1 Persuasion
K1 Discourse analysis
K1 Advertisements
K1 Vacunación
K1 Campaña
K1 Anuncios
K1 Persuasión
K1 Análisis del discurso
K1 5701.11 Enseñanza de Lenguas
AB Covid-19 vaccination campaigns have been a trending issue all over the world, and investigations are needed for the analysis of the different factors which surround their setup and effectiveness. The research developed in this work shows the analysis of different television adverts concerning national Covid-19 vaccination campaigns, and their further effect on society. To do so, a corpus consisting of transcriptions of these adverts from Anglo-Saxon countries was compiled. The process of compilation was manual, selecting the transcriptions of different adverts which were later added to the corpus. Then, different epistemic modal and deictic elements present in the samples were analysed as indicators of linguistic persuasion strategies. Finally, the results were compared to the vaccination rates of each country to try to find a pattern of relationship. At  the end, the results show a  seemingly  indirect relation  between the  use of the persuasive elements analysed and the amount of citizens vaccinated.
YR 2022
FD 2022
LK https://uvadoc.uva.es/handle/10324/58604
UL https://uvadoc.uva.es/handle/10324/58604
LA eng
NO Departamento de Filología Inglesa
DS UVaDOC
RD 02-jun-2024