RT info:eu-repo/semantics/doctoralThesis T1 The shape of cancer: Socialisation and visual representations of the illness on Instagram T2 La Forma del cáncer: Socialización y representación visual de la enfermedad en Instagram A1 Varela Rodríguez, Miguel A2 Universidad de Valladolid. Facultad de Educación y Trabajo Social K1 Cancer K1 Cáncer K1 Social media platforms K1 Redes sociales K1 61 Psicología K1 63 Sociología AB Social media platforms like Instagram are a source of information and support forcancer patients. On this platform, millions of images shared by patients,organisations and the general public give shape to the social imagination of one ofthe most feared illnesses around the world.This thesis proposes a method to identify and obtain images of cancer fromInstagram, a social media that in 2022 remains nearly inaccessible to research.Through a transdisciplinary lens, it combines the sociology of everyday life, visualsociology and methodologies from social media analysis to discover visual patternsin the images and find alternative discourses.The results show the variety of visual resources that patients use to communicatetheir illness and support the construction of their identity. They also show howInstagram’s economy of affection favours the publication of positive images,aligned with the discourse of survivorship, while they hamper the expression ofother experiences. It concludes with the proposal for a new regime in thecommunication of cancer, based on the concept of socialisation. YR 2023 FD 2023 LK https://uvadoc.uva.es/handle/10324/58826 UL https://uvadoc.uva.es/handle/10324/58826 LA eng NO Departamento de Sociología y Trabajo Social DS UVaDOC RD 16-jun-2024